Standards
What free range means at ODM.
Clear commitments on outdoor access, feed, health management, and processing — so customers and partners know exactly what they are buying.
Our commitments
Little to no chemical shortcuts. Maximum clarity.
ODM Poultry is built for buyers who want free-range chicken without routine antibiotics, growth promoters, or brine. Responsible vaccines and hygiene remain part of good farming.
Outdoor access
Once birds are ready, they can move between protective housing and outdoor camps — space to forage, dust-bathe, and behave naturally.
No routine antibiotics
Antibiotics are not used as a production tool or growth shortcut. Flock health is driven by husbandry, biosecurity, and vaccination.
No growth promoters
We do not use antibiotic growth promoters or hormone-based growth programmes. Birds grow on quality feed and proper management.
Grain-based feed
Nutrition is built around a grain-based diet suited to healthy free-range production — not chemical acceleration.
No brine injection
Our chicken is not pumped with brine. Weight and price reflect meat — an honest product for retail counters and menus.
Responsible vaccination
Vaccines protect flocks against serious disease. They are not antibiotics, and they are part of ethical, professional poultry farming.
Honest farming
What we will not claim lightly.
If a bird or flock requires veterinary treatment beyond our standard programme, we manage that decision with animal welfare first. Birds that fall outside a no-routine-antibiotic claim are not presented as something they are not.
Integrity matters as much as marketing. When you stock ODM, you stock a brand that can explain its standards without fine print tricks.
About our approach
“Free range without honesty is just another label. ODM exists to make the label mean something.”ODM Poultry Standards
Trade partners
Need standards documentation for your buyers?
Contact us for supply discussions, product specs, and how our free-range commitments support your retail or menu positioning.